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Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day…

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02.24.2015

Simple Ways To Engage Your Facebook Fans In Less Than 3 Minutes

One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with…

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12.26.2014

How Sharing Happened Around the World in 2014 [Infographic]

After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike…

Get People to Promote Your Fundraiser with These Tips
12.17.2014

Get People to Promote Your Fundraiser with These Tips

No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what…

4 New Tools for Facebook Page Admins
12.11.2014

4 New Tools for Facebook Page Admins You Probably Missed

Over the past few months, Facebook has added a few features to make life easier for Facebook admins. Particularly around managing and moderating content posted by admins and Facebook users.…

4 Quick Tips for Better Email Subject Lines

4 Quick Tips for Better Email Subject Lines

Like you, your supporters receive tons of e-mails every day. And like you, they’re very good at filtering out messages. One of the best ways to grab the attention of…

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10.29.2014

Getting Started with Pinterest Analytics [VIDEO TUTORIAL]

Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics,…

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10.22.2014

Why Charity Water Doesn’t Have a “Donate Now” Button

Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button…

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10.15.2014

3 Reasons to Fall In Love With The Facebook Pages Manager App

If you manage a Facebook Page (or several pages) for your nonprofit, you’ve probably heard about Facebook’s Pages Manager app (iOS and Android). This app allows you to post content…

PANCAKES
10.08.2014

Making Pancakes and Storytelling

My son’s soccer coach came up with a play that finally connected with the kids. He called the “pancake.” One player kicks the ball from the corner to another player…