My Three All-Time Favorite Cause Marketing Promotions

This time of year I’m busy writing my Top 10 Cause Marketing Promotions of 2014, which will be live on my blog next week. Putting it all together is a…

12.29.2014 ,

5 Ways to Get Your NPO’s Year Off to a Great Start

Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made…


How Sharing Happened Around the World in 2014 [Infographic]

After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike…

xmas hashtag

The Hot Holiday Fundraiser This Season? Hashtags.

I track a lot of holiday campaigns on Pinterest. I have boards for Halloween, Valentine’s Day, Veterans Day, and most of the other major holidays that have a cause component…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

Get People to Promote Your Fundraiser with These Tips

Get People to Promote Your Fundraiser with These Tips

No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what…

red-kettle cooke

Shopping for A Cause This Month? Don’t Get Scrooged.

Papa John’s Pizza is doing a great thing this holiday season. They’ve created a Red-Kettle Cookie to benefit The Salvation Army. Through December 28th, Papa John’s is donating 50 cents…

4 New Tools for Facebook Page Admins

4 New Tools for Facebook Page Admins You Probably Missed

Over the past few months, Facebook has added a few features to make life easier for Facebook admins. Particularly around managing and moderating content posted by admins and Facebook users.…

Photo by Johan Larsson
12.11.2014 ,

Dealing with the “Truth Serum” Factor of Facebook

Photo by Johan Larsson It’s easy to be brave behind a screen. One of the most common responses you will get when asking why people post things online that they…


Like Scrooge, Nonprofits Need to Change––Or Else

One of my favorite scenes from Charles Dicken A Christmas Carol is the one after Scrooge has been visited by the three ghosts. Much to his surprise, he awakes in…