09.30.2014

Nonprofits Need to Rescue Themselves––Before It’s Too Late

A lot of what I write about on this blog, Selfish Giving and other sites is about nonprofits acting to help themselves, as opposed to waiting on bended knee with…

09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…

09.24.2014

Simple Tips for Using Facebook Ads on a Budget

Facebook ads are a powerful way to reach people who are most likely to attend your next fundraising event. They’re also useful for increasing your fanbase, and engagement on your…

09.23.2014

What’s Your Nonprofit Fundraising Strategy for the Baseball Playoffs?

Do you watch television with your smartphone or laptop? You probably do and you’re in a good company. I’m writing this post on my couch while I’m watching a new episode…

09.18.2014 ,

Supporting a Cause Does Not Mean You’re An Expert For Every Case

Photo by Pete Prodoehl In recent weeks, there have been a lot of high publicity stories that have drawn attention to very sensitive, hot button issues. First, there was the…

09.17.2014

How to Make Your Facebook Posts Feel More Human

Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait…

09.16.2014

4 Ways Small Nonprofits Can Use Mobile to Slay a Giant

Smartphones are good for brick-and-mortar businesses. This surprised everyone, including me, because as mobile grew businesses trembled at the prospect of smartphone carrying customers showrooming their stores for better selection and prices online. But just the…

09.11.2014 ,

Don’t Use Social Media Just Because You Think You Should

Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to…

09.10.2014 ,

9 New Facebook Rules for Nonprofits

The world of Facebook marketing has drastically changed over the past year. With all these changes in mind, here are 9 new Facebook rules for nonprofits: 1. Focus on Your…

09.09.2014

7 Things You Should Know About Car Donation Programs

I’ve never donated a car to charity before. But I’m spending a lot of time learning about how these programs work! I have a client, Rodman for Kids, that has…