Facebook Organic Reach

5 Innovative Ways to Increase Facebook Organic Reach

If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful…

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Paddle Boarder Stands Up for Kids

Chris Carragher of Portsmouth, New Hampshire is a proud big brother for his local chapter of Big Brothers Big Sisters. He’s also an avid paddle boarder. Last year he decided to combine…

Photo courtesy of Public, Inc.

3 Ways to Raise More Money at the Register

Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip…

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Four Skills You Should Hire For Now

Hiring these days can be an overwhelming experience. The variance and amount of work that needs to be done within a business, whether for-profit or an NPO, can make it…

broadcast tower illustration

Get More from Facebook Boosted Posts with B-O-O-S-T

Boosted Posts are a type of Facebook Ad that increases reach for your Facebook Page updates. You are free to Boost any update you choose. But you’ll spend your ad budget more wisely…

Photo via Dean Shareski on Flickr

4 Things Fundraisers Should Do This Summer

Last year around this time I wrote a post on a summer reading list for fundraisers. It’s still a great list of books so you should check it out! But…


Charitable Organizations and the Collaborative Economy

This year, one of the big buzz phrases seems to be “collaborative economy.” Also called “the sharing economy,” Wikipedia defines this concept as “a socio-economic system built around the sharing…


7 New Facebook Page Features You Need to Know About

Last month, Facebook rolled out the new Facebook Pages design to all Pages. This redesign of Facebook Pages is intended to help admins “find the tools they use most”. The…

Photo via JPellgen on Flickr

Don’t Give Up on Fundraising with Big Companies

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest…

retaining online donors

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition…