How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it…

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3 Ways to Refine Your Marketing Messages with Facebook

No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of…


Business Partners are Like Cars, Stick with the One You Have

The loan on my car is up this summer. I was thinking of buying a new car, but my wife has convinced me to keep the one I have. Why…

06.19.2014 ,

Should You Use Your Personal Social Media Account to Promote Causes?

If you are invested in a cause and use social media to promote it, you have probably heard the word “Slacktivism” over the last couple of years. In case you…

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06.18.2014 ,

5 New Dos and Don’ts for Facebook Marketing

The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How…


Where Should I Get My Nonprofit News and Information?

I got a tweet the other day that made me think of a scene from The Godfather when Vito Corleone calls in a favor from the undertaker. With his dead…

06.12.2014 ,

Answering the Call (The Right Way)

Photo in Creative Commons Many people in the world of causes and NPOs say that they got started because they felt they had a calling. That is not the kind…

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Sharing Facebook Content That Your Fans Already Like

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists.…

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Is Your Nonprofit Ready to Take Donations in Bitcoin?

A week ago I didn’t know a lot about Bitcoin. I knew it was some kind of virtual currency. I also knew that Bitcoin was the subject of both good…

06.05.2014 ,

What NPOs Need to Know from Mary Meeker’s Slideshare

Every year for the last several years, Kleiner Perkins Caulfield & Byers has presented comprehensive reports on the state of the online world. Recently the 2014 state of the online…