Why no one’s joining your email list

Email Marketing Concept.
12.04.2013By

A critical part of any successful email marketing plan is acquisition.

If you don’t build your email list, it will shrink naturally from attrition. People subscribe, the love is new. They unsubscribe – or simply delete your emails – when the love is gone.

But what if nobody is joining your email list in the first place? How do can you solve this problem?

The solution to growing your list is simple, but not easy

Problem: The reason why no one is joining your email list is because they don’t think it’s worth it.┬áThere’s no other way to say it. You haven’t answered their WIFM question: What’s in it for me?

Solution: Offering potential subscribers value that greatly outweighs the pain of joining your email list.

The number one question to answer

Don’t rush off to put an email form on your website that says “join our newsletter”. This approach doesn’t work anymore.

People are becoming more and more selective about the email lists they join.

There are many tactics for providing the value in the form of e-books, webinars, exclusive content, partner discounts, etc. But what’s more important is to making joining your list a no-brainer.

Always be asking:

What value can we offer that greatly outweighs the pain of joining our list?