My Summer Reading List for Fundraisers
With the Fourth of July behind us the dog days of summer are officially here! But that doesn’t mean you should lie around like a lazy dog. This is a great time of year to – in the words of the late Stephen Covey – sharpen the saw.
Here are five books for summer that are sure to entertain, inspire and educate.
Facebook Marketing for Dummies
John Haydon is one of the smartest guys I know when it comes to social media for nonprofits. His new book is the fourth edition of Facebook Marketing for Dummies.
Published just last month, this book has all the latest information on changes to Facebook and how to get the most out of the world’s biggest social media site.
Combine the book with regular visits to John’s website, and you’ll never feel “behind” on Facebook marketing ever again.
Measuring the Networked Nonprofit
If John Haydon can teach you how to use social media effectively, Beth Kanter and Katie Paine will show you how to measure your success.
This book has a ton of case studies. But the best part is that Beth and Katie don’t assume that you’ve read Beth’s first book – The Networked Nonprofit – or even her blog. It’s like getting two books and a blog in one great book!
Measuring the Networked Nonprofit has something for everyone. Even if you’re still crawling when others are walking, running and flying (the four stages of becoming data informed in the book), you’ll learn something.
101 Social Media Tactics for Nonprofits: A Field Guide
I know what you’re thinking: “Two great books, Joe. But I’m that guy (or gal!) who hasn’t even signed up for LinkedIn. Give me some beach reading to get me and my nonprofit started.”
101 Social Media Tactics is the book that belongs next to your suntan lotion and sunglasses. The authors, Melanie Mathos and Chad Norman, have some great advice for social media luddites. The chapters are bite-sized for quick reading.
Bring your laptop with you and you’ll have a social media presence AND a great tan by the time your vacation is over.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Don’t let the long title scare you off. This book by Kivi Leroux Miller will put social media in its proper context among other important communication strategies.
The bad news is that this book won’t be available until September. The good news is that for people that pre-order Kivi is offering a bunch of summertime bonuses: a free webinar, chapter and worksheets to get you started NOW.
Bunker Hill: A Siege, A City, A Revolution
I’m a big believer in reading books outside your field of expertise. This book on the first major engagement of the American Revolution had colonial militia seriously outnumbered by Redcoats. Nevertheless, the militia stood its ground, inflicted heavy casualties and almost won.
What fundraisers can learn: Holding your ground when you want to run can lead to victory – or to a defeat that will have you looking forward to the next fight.
The picture at the top is my summer reading spot. Where do you plan to read your summer books!