5 "Money Moments" Missing From Your Fundraising Strategy

Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among…

07.30.2013

New Hampshire Man Paddles to Help "Littles"

Chris Carragher of Portsmouth, New Hampshire is new to two things: mentoring at his local chapter of Big Brothers Big Sisters and paddle boarding. He’s wasting no time combining the…

REM Explains Social Media Marketing

The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the…

07.24.2013 ,

5 Ways To Make Your Visual Content More Stunning

Unless you’ve been living under a rock with no wifi, you’re well aware of how the internet has exploded into one big scrapbook. Instagram and Pinterest have grown at astronomic…

5 Things Nonprofits Can Learn From the Royal Baby

Congratulations to the Duchess of Cambridge and Prince William on the birth of their first son! New babies are big news – especially new, royal babies. Here are five takeaways for…

Music, Memory, Doing The Right Thing

Early this summer, I watched residents from Sunrise Senior Living present a choral performance organized by the Levine School of Music. The choir was made up of people like my…

Halopreneurs Do Good with Business Resources

This week I’ve been writing about a new type of fundraiser I call Halopreneurs. Halopreneurs are small time operators that leverage a business platform–usually temporarily–to raise money for good causes.…

Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a…

Bringing Light To "Energy Poor"

On day three of the power outage, courtesy of hurricane Isabel, I got some things done. I cleaned, cooked, and showered, thanks to gas-powered appliances that worked off the grid.…

Think the number of Twitter followers matters? Think again.

If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have.…