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Register Programs Make Fundraising with Businesses Easy

With over 300 locations nationwide, you’ve probably shopped at Whole Foods, a chain of natural and organic food supermarkets based in Austin. Register Programs are as common to the Whole…

Photo by RHINO NEAL

The Need Lasts Longer Than the Attention

Every year, starting right around Halloween, we get bombarded with messages about hunger and the homeless. The temperatures are getting cooler, the days are getting longer, and I think people…

Silver compass
04.24.2013 ,

Does Your Organization Have a Crisis Communications Plan?

The best organizations are always asking: “What keeps our supporters up at night? What are their hopes and dreams, concerns and fears?” This mindset is especially important during a crisis, like…

Boston Strong

4 Cause Products That Are 100% Boston Strong

I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble…

Photo by Morgacito
04.22.2013 ,

A Note About National Infertility Awareness Week

On April 21st, National Infertility Awareness week began for this year. The week-long effort to bring attention to all issues tied to infertility was started by Resolve.org. The event started…

Group of Green Sprouts with Rain

Why Small Donations Are Priceless

During an NTC session on social media fundraising someone mentioned working with a nonprofit who thinks collecting small donations online is a waste of time. Their claim is that because…

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How to Help the Victims of the Boston Explosion

Patriots Day is a special day in Boston. There’s the reenactment of the first battles of the American Revolution at Lexington and Concord. The Red Sox play at home in…

Photo by victor.ramos

Personalizing Communications: Dear . . . Whoever

We live in an age of no online privacy and oversharing, would you agree? We make it easy for marketers to get to know us, our likes, our dislikes, our…

Elephant
04.11.2013 ,

Using Social Data to Create More Relevant Content

Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create…

Realized Worth

Dollars for Doers: The Money Nonprofits Don't Want?

Nonprofits say they want to move from corporate handouts to corporate partnerships, but ignorance–not opportunity–may be what’s holding them back. One example is the Dollars for Doers program (aka Volunteer…