4 Ways to Increase Donor Retention: Interview with Marc Pitman

Photo by Kasey Eriksen
03.06.2013By

It’s hard enough to gain new donors, but the big question is: how do you make them stay?

Marc Pitman is one of the world’s top experts on fundraising, and we recently chatted about how to increase donor retention.

He shared four ideas that you can put into action right now:

  1. Measure donor retention.
  2. Define your repeat donors, and focus retention on those personas.
  3. Thank people in a way that expresses sincerity.
  4. Share pictures of people taking action for your cause.

Check out Marc’s awesome blog at fundraisingcoach.com and his donor retention project at donorretentionjazz.com.

Photo by Kasey Eriksen