6 Tips for Making Visual Content More Viral
Last week we talked about a number of different ways to edit images so that you can more easily create visual content. This week, let’s talk about making your images better prepared to go viral.
What does viral mean anyhow?
Viral doesn’t mean that your content gets 100,000 retweets or shares. It simply means that it gets passed along. How many people share it depends upon the size, responsiveness and influence of your network.
1. Use High-Quality Images
No one wants to share images that are blurry or poorly lit. If you’re taking pictures at an event that you eventually want to share, make sure you use a high quality camera with an auto-focus. If you’re using an iPhone, definitely make sure you have enough natural light because the iPhone flash rarely makes people look good.
2. Use Hi-Res Images
I’m sure you’ve seen shared pictures posted on Facebook that are less than 150 pixels square. It might be great content, but who wants to share an image that’s too small to see?
Make sure your images are at least 580 pixels square (the dimensions of a Facebook photo in theatre view). Photos are 398 X 298 in the Newsfeed.
3. Add Text
A picture says 1,000 words, but sometimes you need to narrow those words down. Adding text to a picture helps convey the specific message you intend for a picture. The more they get what’s compelling about an image, the more likely it will get shared. You can use any of these editing tools to add text and URLs.
4. Make Attribution Easy
Many times people want to repost an image in a blog post or on a different social media platform than the one originally posted to. Make assigning attribution easy by including your org name and URL on the image itself.
5. Tell People What To Do
Research has shown, time and time again, that when you ask people to retweet, like, comment, or share, you increase the likelihood of that happening. You can also add sharing actions to the image.
6. Create Infographics
Infographics are one of the most powerful ways to have your content go viral. You can easily create an infograph with a number of free resources.
What do you think?