02.29.2012 , ,

3 Ways to Develop Free Visual Assets

In this era of mobile, portable and visual social media, the right image or video means more than great words. You need something that catches the eye to distinguish your…

02.28.2012 ,

We Can Put Our Money Where Our Mouth Is

This is a guest post by Doug Weinbrenner. Granted, that phrase is synonymously ushered as a challenge to financially invest in proportion to the gravity of a statement. The more…

The 3 Most Common Cause Marketing Questions

I get lots of questions about cause marketing from nonprofits that are just getting started with the practice. Answering them isn’t always easy as everyone is at a different stage…

02.27.2012 ,

For Women, Maybe NPOs Are About Passion, Not Money

Editors Note: March is Women’s History Month and in honor of the great things women have contributed to nonprofits and social good, we invited Margie Clayman (who has guest posted…

83% of Americans Want Brands to Support Causes

Did you know that 83% of Americans say they wish brands would support causes, and 41% have bought a product because it was associated with a cause? Being generous is…

02.22.2012 ,

Comparing QR Codes & Text2Give

This is a guest post by Tonia Zampieri. Check out her last post here. QR (Quick Response) Codes are getting a lot of buzz these days, and Text2Give technology is…

02.22.2012 ,

11 Tips to Amplify Your Org's YouTube Channel

YouTube is conducting a one-day educational workshop in San Francisco on April 2nd to help nonprofits get more from their use of YouTube. It’s open to all organizations that are part…

Cause Marketing Success is Won at the Front

Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar…

Gaming for Social Good

After doing well with their previous business, RMH Teleservices, the Hansells wanted their next venture to do some good, help uplift corporate America and encourage employees. But they also wanted…

Winning and Doing Good

Americans are funny. We love a great competition! Nothing is more exciting than a thrilling winner or watching someone get close to achieve a notable goal. Just look at all…