11 Benefits of Blogging for your Nonprofit

05.25.2011By

Ten years ago, blogging used to be called journaling. And  for good reason.

It was mainly pursued as a way of expressing one’s personal thoughts and ideas. Essentially a personal pursuit and certainly not a business tool.

But not, blogging has become an essential marketing tool for brands and nonprofits. Organizations like Oceana and the National Wildlife Federation use blogging as an advocacy tool, a way to more intimately connect with constituents, and a way to drive traffic to their website.

11 Benefits of Blogging:

Here are just a few benefits you can expect from blogging for your organization:

  1. Your blog will enable you to deepen relationships with your fans. They find fresh, relevant content that is useful them – and have a place where they feel heard.
  2. Your blog will be a tool to enhance and develop valuable partnerships with other non-profits.
  3. Your blog can be a powerful way to attract new visitors by demonstrating social proof.
  4. People using Google will find your non-profit a lot easier if you have a blog. Blogs get much more search engine juice than traditional, static websites.
  5. Your key executives will learn to speak in a more human voice through blogging.
  6. You, yourself will become a better writer through regular blogging.
  7. You can trash your marketing theory in exchange for valuable insight into why donors really give you money.
  8. You will experience a spike in the number of visits and depth of engagement from your fans.
  9. You can increase donor conversion rates with content that is relevant and useful.
  10. You’ll empower your board members to talk about why they love your non-profit, and possibly reawaken their sense of mission.
  11. Instead of waiting for your IT intern to return your call, you’ll communicate urgent news very fast with your blog.

How has your organization used blogging?

  • Casey Karl

    Blogging is a platform that I will begin using to share the voice of our local small business and non-for-profit community. I look forward to sharing the countless stories of how small businesses came to be in their respective towns and villages and how they support each other as well as the no-for-profits and other organizations within their spheres. I look forward to working with Estrella Rosenberg as well as Tim McDonald to build and share my community voice.

    • I don’t know Tim, but Estrella is a Blogzilla!

  • Casey Karl

    Blogging is a platform that I will begin using to share the voice of our local small business and non-for-profit community. I look forward to sharing the countless stories of how small businesses came to be in their respective towns and villages and how they support each other as well as the no-for-profits and other organizations within their spheres. I look forward to working with Estrella Rosenberg as well as Tim McDonald to build and share my community voice.

    • I don’t know Tim, but Estrella is a Blogzilla!

  • Good one, John. I know the power of blogging personally, but I’ve also blogged for nonprofits. A blog puts you in the driver’s seat of engagement with stakeholders. You can discuss what you want, when you want and connect tangibly and meaningfully with your audience. Your blog is also a greater stepping stone to other social media tools such as Twitter, Facebook and Youtube.

    Start blogging today!

    • My favorite line from you is “Email is where good stories go to die. Blogging gives them eternal life.:

  • Good one, John. I know the power of blogging personally, but I’ve also blogged for nonprofits. A blog puts you in the driver’s seat of engagement with stakeholders. You can discuss what you want, when you want and connect tangibly and meaningfully with your audience. Your blog is also a greater stepping stone to other social media tools such as Twitter, Facebook and Youtube.nnStart blogging today!

    • My favorite line from you is “Email is where good stories go to die. Blogging gives them eternal life.:

  • Good one, John. I know the power of blogging personally, but I’ve also blogged for nonprofits. A blog puts you in the driver’s seat of engagement with stakeholders. You can discuss what you want, when you want and connect tangibly and meaningfully with your audience. Your blog is also a greater stepping stone to other social media tools such as Twitter, Facebook and Youtube.nnStart blogging today!

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  • Bwonson

    I love the idea … and the practice when I actually get the blog entries done.  It is tough to keep it up.  Which I know is a piece of the effectiveness.  I am wondering about the best ways to get people to comment…or is that not as important as generating content?  

  • Bwonson

    I love the idea … and the practice when I actually get the blog entries done. u00a0It is tough to keep it up. u00a0Which I know is a piece of the effectiveness. u00a0I am wondering about the best ways to get people to comment…or is that not as important as generating content? u00a0

  • Great post, and more importantly, this is such a great group. I think what you are doing here is FANTASTIC!!

    I’m working on an engagement series on my blog and as I’ve been going through it, I have come to the realization that what most industries need is not a general “this is how to use Social Media” resource. Rather, they need to know how they specifically can use Social Media to strengthen their companies or organizations.

    Apparently you all beat me to that concept. Great stuff 🙂

  • Great post, and more importantly, this is such a great group. I think what you are doing here is FANTASTIC!!nnI’m working on an engagement series on my blog and as I’ve been going through it, I have come to the realization that what most industries need is not a general “this is how to use Social Media” resource. Rather, they need to know how they specifically can use Social Media to strengthen their companies or organizations.nnApparently you all beat me to that concept. Great stuff :)n

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  • Blogging is such a great help for business in so many ways. 

    Able to promote your site, showcase your products and another thing that make blogging helpful is your ability to express your ideas. There are type of people who doesn’t like to talk about what they feel but if they do it through writing they can definitely say it well. 

    Somehow blogging becomes a therapy too.

  • u00a0n We haven been getting many new users lately who don’t seem to know the finer points ofn our rules.n

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